About Almadar

​​​​​Who we are

Almadar Aljadid is a government owned mobile network operator and data provider based in Tripoli, Libya. Established in 1997, as the first Mobile only operator in Libya, we have over 3 million subscribers ranging from government establishments, to businesses and individuals. We are working on launching the 3G and MBB projects along with new services geared towards becoming one of the innovative operators in the region.

We are working hard to become more customer-centric, by bringing the brand closer to the customer. We aim to bring personalized service to our customers 24 hours a day, 7 days a week through our digital channels.

We hope to bring more reasons to smile for our customers.


Our Vision

To be the preferred choice for mobile communications in Libya.

The company is focused on providing quality mobile communication services, with the aim of becoming the go to provider for establishments and individuals throughout the country.


Our Mission

Offering high quality mobile services with the best value for money.

The company employs top experts and specialists to provide high quality products that customers can rely on: from voice services to data and add-ons. Guaranteeing the best value for money, Almadar AlJadeed aims to become the leader in mobile communications in Libya.


Our Objectives

Strengthen Quality Leadership.

  • Segment based customer approach.
  • Selection and communication of key brand values.
  • Optimized brand architecture.
  • Smart and diverse pricing.
  • Effective sales channels.

Optimise Voice

  • Focused customer approach
  • Retention/churn.
  • Cross/up-selling.
  • ​Diversified VAS services and tariffs.

Grow Data

  • Customer approach focused on acquisition.
  • Basic data products, simple tariffs.

Become competitive

  • Lifecycle based product management.
  • Lifecycle bases pricing portfolio management.
  • Target driven sales and channel management.
  • Evolution of segmentation.